What’s the True Value of Mobile Apps?

  • May 17, 2022
  • Pete Whiting
  • 1 min read

In a world that’s becoming increasingly mobile-first, apps are a critical component of any company’s business plan. As a retail or QSR brand, can you get away with relying on third-party apps to connect with your customers and grow your business? A new study reveals that proprietary apps drive customer loyalty—and even correlate with more visits to the brand’s brick-and-mortar location.

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