A Custom Software Development Agency That Actually Delivers

At The Gnar, we don’t just write code – we’re a software development team who’s obsessed with helping clients build solutions that get to market faster and sustain long-term success.

We believe in craftsmanship, not cookie-cutter solutions. That’s why every project we take on is built to scale, rigorously tested, and backed by our 12-month bug-free warranty—because software should work right the first time.

Fast, But Never Rushed

Production-ready code in Week 1

Reliable, Secure, and Scalable

Designed for long-term success

100% U.S.-Based Senior Engineers

No B-teams. No handoffs. Just expertise.

The Gnar team

Our Story

We cut our teeth building where high-stakes software development meets relentless innovation – enterprise health-tech.

Our co-founders, Nick and Mike, saw how a really great software development team with just the right amount of process could deliver high quality work fast. So, in 2015, they launched The Gnar to bring top tier software development services to all our clients.

They started by building web and mobile apps on nights and weekends, proving that high-velocity development and enterprise-level quality could coexist.

From day one, The Gnar was built on a simple but powerful idea:

Get Reliable Software Built For Growth

Our Team

Nicholas Maloney
Co-Founder
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Mike Stone
Co-Founder
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Pete Whiting
Head of Growth & Client Service
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Ethan Chang
Head of AI Strategy
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The right team + the right process
= better software, faster.

Since those early days, we’ve assembled a tight-knit development team of senior product professionals, each laser-focused on a single project at a time, ensuring faster builds, fewer mistakes, and scalable solutions that stand the test of time.

What We Do Best

We don’t just code. 
We deliver results.

We help companies design, build, scale, and optimize their software with proven expertise.

Bring your problem.

We’ll bring the right mix of strategy, skill, and execution to bring your idea to life.

Schedule a Consultation

Full-Cycle Product Development – From idea to launch with Gnar Ideate & Ignite

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Embedded Engineering Teams – Senior engineers who integrate into your current operations via Gnar Embed

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Integrations & Modernization – API connections and system upgrades via Gnar Integrate

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Test-Driven, Scalable Software – Built for speed, reliability, and long-term growth

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Why Trust The Gnar?

We Move Fast—Without Cutting Corners

Production-ready code in the first week means you don’t waste months waiting for results.

We Build for the Long Haul

Clean, maintainable code means you’re set up for success, not stuck fixing issues down the road.

We’re Not Just Builders – We’re Guides

Our expertise means we anticipate problems before they happen and help you make the best long-term decisions.

Built Around Your Business

Customized solutions that align with your business goals and user needs.

“After seeing 20x growth in our userbase, Gnar helped us mature from an MVP to a scalable business platform.”

CEO
Qeepsake

Who We Work With

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Startups & Innovators

Got a groundbreaking idea? Now it’s time to bring it to life. Our experts help you validate, prototype, and prepare for development.

Growing Businesses

Need to launch fast without sacrificing quality? Let’s work together to get your product off the ground with a scalable foundation.

Enterprise Teams

Short on resources? Embed our experts to help integrate our expertise into your current operations – instant upgrade!

Product Leaders

Having trouble getting projects off the ground? Bring our teams to your needs and finally get that product launched to market.
No matter your industry, if you’ve got a software challenge, we’re ready to tackle it.
Take The First Step

Become A Gnar Team Member

If you’re obsessed with building high-quality, no-nonsense software, The Gnar might be the place for you. We’re a team of senior engineers, designers, and problem solvers who believe in clean code, real collaboration, and getting things done right.

Want to work with us?

Join Our Team

That’s No Frankenstein's Monster.
It’s Your Industry’s Next-Best-Idea.

Your idea is just the beginning. Let Gnar Ideate add the electricity – an expert-driven roadmap, prototype, and clear vision – and bring it to life.

Let’s Start Ideating

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Frequently Asked Questions

Unlike most custom software development companies, we put guarantees behind our claims. Guaranteed outcomes—if we don't deliver what we promised, you don't pay for it. Guaranteed price—no hourly billing that spirals into surprise invoices. Guaranteed quality—a 12-month bug-free warranty on everything we ship. Most agencies ask you to trust their pitch. We'd rather you trust the contract.

We don't spend money on "Top Agency" awards or pay for directory placements. What we do have: a decade of shipping production software, clients like AARP Foundation and WHOOP, and a 12-month warranty we actually honor. Our reputation comes from referrals—companies who worked with us and then told other companies to do the same. That matters more to us than a badge on a website.

Hiring takes time—typically 3-6 months to find, interview, and onboard a senior software developer. And you're competing with Google, Meta, and every funded startup for that talent. A software development agency gives you immediate access to experienced development teams without the recruiting headache. It also gives you flexibility: you can scale up for a big initiative and scale down when it's done, without layoffs or carrying costs.

We've built software for healthcare (AARP Foundation, Johns Hopkins), fitness tech (WHOOP, Fitbit), food delivery (GrubHub), consumer apps (Qeepsake), and B2B platforms across logistics, staffing, and professional services. The common thread isn't industry—it's complexity. We work with companies whose software needs are too nuanced for off-the-shelf solutions and too critical to trust to the lowest bidder.

When people say "software development," they usually mean the coding part. But building software like web and mobile apps that actually work involves a lot more: requirements gathering, architecture planning, UI/UX design, development, testing, deployment, and ongoing maintenance. At The Gnar, we handle the full lifecycle. That's why we call ourselves a product development team, not just a dev shop.

We start with discovery, which we call the Ideate Phase—understanding what you're building, who it's for, and what success looks like. Then we map requirements in detail before writing code (this is where most projects go wrong, so we invest heavily here). Development runs in focused sprints with weekly demos so you see real progress, not just status reports. After launch, our 12-month warranty kicks in. If something we built doesn't work as specified, we fix it free.

Yes—we've done it dozens of times. We call these "rescue projects," and they follow a predictable pattern: another software development agency got 60-80% through the work, then fell apart when things got hard. We assess what's salvageable, stabilize the codebase, build a realistic plan to finish, and execute.