10 Ways to Succeed in Software Public Relations

Software public relations is becoming increasingly important in the very crowded technology marketplace. Without a strong PR presence, it’s impossible for software providers to gain traction and establish themselves as thought leaders in their fields. More than ever, success in software public relations demands finesse, expertise and a keen understanding of the most effective tactics…

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The Gnar Quality Software, Faster™ Process

Thanks to our decades of enterprise-level software engineering experience and deep product development expertise, we have evolved a development process that enables us to successfully deliver high-quality code at a breakneck pace that we call the Quality Software, Faster process (QSF).   Here’s how we do it:   Kickoff Meeting Every software development project should begin…

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Business School for Engineers at RailsConf 2021

The former Director of Engineering at The Gnar, Kevin Murphy, spoke at RailsConf 2021. The talk, which is cleverly described to the audience as an “accelerated MBA program for software engineers”, is titled “Engineering MBA: Be the Boss of Your Own Work”. The presentation touches on several business concepts and explains not only how different…

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Communication Culture at the Gnar

Communication means sink or swim in consulting Thanks to technology, we have more ways to communicate than at any other time in history. But I’m sure I don’t have to tell you that the average exchange has often become more difficult, burdensome, and ineffective. A person need only look at the ubiquitous comment section of…

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How software developers can drive business growth

The vast majority of businesses are not seeing meaningful improvements from their investment in custom software & applications. Launching a new product or feature can still take months, leaders still struggle to scale promising sandbox innovations and many executives lament that their software-development spending is a “black box.”
Improving business performance through software development comes down to empowering developers, creating the right environment and processes for them to innovate, and removing points of friction. Industry leaders refer to this capability as “Developer Velocity.” Learn more.
Read the full article at: www.mckinsey.com

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