Expanding Salsify’s Market with a Custom App and Integrations



Salsify, a product content management platform, helps brands such as Mars, L'Oreal, Coca-Cola, Bosch, and GSK offer updated SKU-level information to retailer eCommerce sites via a single platform. This allows brands to sell their products to more customers via more channels more easily. The company’s typical clients include large brands that provide SKU information to mega retailers such as Target, Amazon, and Wal-Mart.

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The Challenge

Salsify’s core clients realized that a sizable number of their customers were purchasing goods on smaller retailers’ sites rather than from mega retailers. Salsify’s clients thus needed the ability to integrate with not just Target, Amazon, and Wal-Mart, but also with smaller retailers powered by Shopify and Big Commerce. That meant Salsify needed to build integrations and apps to support these platforms.

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The Solution

Salsify partnered with Gnar to build apps and integrations that would allow merchants to use the Salsify platform to sell their products on the ecommerce sites of small and large brands alike. Our team augmented Salsify’s existing talent, and our proximity to Salsify’s Boston office enabled in-person collaboration among engineers. Our team’s expertise in Ruby on Rails, the platform on which Salsify’s whole back-end was built, meant that we could move at lightning-speed to build our solutions.

Semi Trucks
  1. We started by building a Ruby on Rails-based Salsify – Shopify API that would allow Salsify platform customers to update their product information on Shopify sites.
  2. We also built a similar, Rails-based Salsify – Big Commerce API.
  3. Finally, we used Ruby on Rails to build a Salsify app for the Shopify Plus platform. The app auto-injects Salsify’s Rich Media JavaScript into Shopify product pages, which helps Shopify merchants stand out via the Salsify app.

The Results

As a result of working with Gnar, Salsify quickly developed integrations and apps that expanded its market. With certain sectors attributing 40% of ecommerce sales growth to direct-to-consumer channels rather than selling through major retailers, enabling retailers to sell via such platforms was a major win for Salsify.

In addition, after launching its integration with Shopify, Salsify was announced as a launch partner to the Shopify Plus Certified App Program. This program ensures that customers have easy access to the apps – like Salisfy's – they need to build and scale their direct-to-consumer businesses. The app we created with Salsify not only allows Shopify Plus customers to syndicate product content at scale, it also enables them to use Salsify Insights to learn more about the products and experiences that are truly resonating with their customers.

By working with Gnar, Salsify could develop this game-changing app quickly and efficiently. Our pre-project planning allowed us to hit the ground running and begin delivering code within days.

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